Colors can be a valuable addition to your business. You represent your brand in front of the world with the help of different color combinations. Now, you can either have a good impact or a bad impression on your customers because of the colors you choose to express your business. The design industry experiences a massive change in color trends every year. The best color trend of last year can lose its charm this year.

In this scenario, your job as a graphic designer is quite challenging. But, don’t worry, we have your back. This post will cover the best color trends of 2021 that can take your brand to a whole new level. After reading this article, you’ll be well-stocked with interesting ideas. Here are the 2021 color trends to make your business stand out.

Analogous Palettes

Analogous palettes are a combination of different colors, following each other on the color wheel. They are together on the color wheel because of their impeccable combination of any form of graphic design.

If you’re unfamiliar with colors and related design implications, you can get confused with analogous palettes and monochrome palettes.

Monochrome palettes are pretty much similar to analogous palettes. But, there is a significant difference between both of them. Monochrome palettes are simply a grouping of different shades of one color rather than a combination of multiple colors.

In comparison to other color schemes, using analogous palettes color combinations bring more variety into your work. You can easily create an attractive piece by only focussing on a simplistic and minimalistic approach. This is the beauty of analogous palettes and likely why it’s in a trending position in 2021.

Analogous palettes help brands to showcase their products better while keeping a certain rhythm and consistency. Do consider this color trend in 2021 to grab some more attention with the help of visuals.

Saturated Exciting Colors

2020 was quite a low-key year because of the global pandemic. However, in 2021, life is returning to normal. Designers are playing their vital roles in this return. Another color trend for 2021 is saturated exciting colors.

A combination of saturated colors with light backgrounds and shades is a sign of positivity. Brands use saturated color combinations to show that they are ready to get back to their standard routine works.

On the other side, graphics designers use full-of-life themes with juicy color schemes like magentas and oranges to keep us motivated. This has been working tremendously fine for businesses and brands to convey a positive message in this not-so-ideal situation.

If we go into more professional details, the pale pink combinations and creamy tones are rocking the designing field. Moreover, light color themes in backgrounds with saturated colors upfront are making a top-notch combo.

Incongruous and Unorthodox Color Combinations

In this unique and interesting trend, you will notice many designs with unusual and unorthodox color combinations that you might never have expected before. Using unexpected color combinations is a smart way for brands to attract customers with their logos and designs.

If you’re running a creative business or brand, it is one of the best color trends to follow in 2021. Creativity is all about presenting something new and different. Showcase your creativity and come up with an outside-the-box idea to utilize this 2021 color trend.

PANTONE Ultimate Gray and PANTONE Illuminating

Pantone is a pioneer global color matching limited liability company (LLC). Every year, it releases “Pantone Color Of The Year”. In 2021, Pantone came up with something different, and they declared the combination of Ultimate and Illuminating Grey as the “Color Of The Year”.

If you follow style blogs, fashion industry, clothing industry, Smartphone industry, or any other related industry, you would have probably noticed this combination in a high ratio. This is due to the influence of Pantone. Pantone is the trendsetter, and all the big industries follow them to stay relevant in the market.

The combinations of ultimate and illuminating grey showcase the much-needed strength, hopefulness, and striving approach. Brands use this color trend to convey a clear message that they are ready to deliver more and more in terms of quality. You will probably notice this trend rocking the design till the end of this year.

Soothing and Pleasing Colors

These days, we are spending a lot more time in front of different screens such as TVs, laptops, and smartphones. Some colors cause problems if we watch them for consecutive hours.

As a result, soothing and pleasing colors are in trend for 2021. All the colors that don’t cause unnecessary stress and strain to the eyes fall under the category of soothing colors.

Most of the digital brands have rebranded their color schemes to more natural colors in this regard. And, this trend will go the same way until we get out of this restricted environment.

Color Splash

The last color trend on our list for 2021 is color splash. Although it’s not a new concept, it’s still a valuable addition to your branding to appeal to the viewers.

Designers worldwide are still heavily using splashing color schemes in the backgrounds to make their designs more attractive. If you’re running a business in which colors are heavily involved, using color splashing can be a great choice.

Conclusion

We have covered some of the most followed color trends of 2021. All of these trends can make your brand stand out. However, one thing you have to keep in mind is relevancy. Your color schemes should be relevant to your business so do your proper research to ensure a successful color scheme.

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